Course curriculum

  • 1

    Marketing: Strategy & Planning

    • Course Introduction

    • Where are you in your marketing efforts?

    • Why do the work?
  • 2

    A Marketing Strategy Part 1: Critical Elements & Research

    • Before we begin...

    • Chapter Instructions

    • CRC Marketing Strategy Part 1: Video Lesson
  • 3

    A Marketing Strategy Part 2: Research Application & Measurements

    • Chapter Instructions

    • CRC Marketing Strategy Part 2: Video Lesson

    • Quiz: What's your strategy for the road ahead?
  • 4

    The Marketing Plan: From strategy to action plan

    • Chapter Instructions

    • The Marketing Plan: Video Lesson

    • End of Course Survey
  • 5

    What's next?

    • The Future's So Bright...